Butterboy Melbourne Central Pop-Up

Overview

Descending on Melbourne for the first time in 2025, Sydney's cookie king Butterboy captured attention far and wide with sweet tooths. At the time of its Melbourne Central pop-up debut, big queues zig-zagged beneath the hub's famed fob clock, with crowds keen to experience the creations taking over their social feeds.

But for those who missed out — or simply have been longing to bite into another of its decadent cookies — the Butterboy crew is ready to run things back. Returning to Melbourne Central for one week from Monday, April 13–Sunday, April 19, expect to experience the brand's full range of scratch-made goodies.

Yet the return of this headline-grabbing pop-up is more than just a chance to try the brand's famed cookies. Melburnians will also get an exclusive early bite of Butterboy's all-new Cookie Cereal before it hits stores in May. Primed to sweeten your day, this spoon-ready creation is all about reimagining Butterboy's cookies in a bowl-friendly form.

What's more, Butterboy's second Melbourne appearance is pairing its cult-followed signature cookies with plenty more indulgence, from limited-edition flavours to its much-loved cookie milk matcha. So, save yourself the long trip to Sydney and get cookie-crazy at this fleeting pop-up while it lasts.