Overview
If there's one scent that sums up the 90s for Millennials, it has to be Dewberry. Fruity and floral like a dreamy garden picnic, people would flock to The Body Shop to score the generation-defining aroma in perfume oil, body butter, hand balm and more. So, when it was discontinued in 2002, let's just say people had a hard time letting it go.
Now, over 30 years later, the constant petitions and nostalgia-laced social media posts have paid off, with The Body Shop bringing back its most requested fragrance of all time. To celebrate its return in Melbourne, the cosmetics brand is taking over Queensbridge Square in Southbank with the one-weekend-only Dewberry Roller-Rama.
Playing on the scent's legacy, The Body Shop is leaning into carefree 90s spirit, with DJs serving up the decade's top tunes alongside roller-disco energy and a fully immersive celebration of Dewberry's uplifting bouquet. Held over Valentine's Day weekend from Friday, February 13–Sunday, February 15, it's the perfect time to rediscover this iconic fragrance.
In addition to a 45-minute skate at the roller rink, the pop-up will feature free product samples and dewberry-flavoured gelato. While attendance is free, sessions are limited, so register to secure your spot. "Bringing the Dewberry Roller-rama to Melbourne is our way of celebrating everything this fragrance represents: confidence, fun, and a whole lot of nostalgia, while welcoming a new generation to fall in love with it," says The Body Shop's Fiona Lancaster.
Information
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