Dopamine Land

This interactive multi-sensory experience that's all about making you feel happy is making its Australian premiere in Brisbane.
Sarah Ward
Published on April 12, 2024


If bliss to you means peering at infinite reflections in lit-up mirror rooms, wading through brightly coloured ball pits and having pillow fights — plus hanging out in digital forests, watching tales told via shadows and hopping over musical tiles, too — then prepare to beam with joy when Dopamine Land arrives Down Under. The latest multi-sensory experience that's hitting Australia, it's being pitched as an interactive museum. Inside, you'll find themed spaces that you can mosey through, engage with their contents and, ideally, bask in nothing but pure happiness.

With a name like Dopamine Land, it's immediately clear that contentment, glee, merriment and exuberance is the aim of the game here. So is evoking those feel-good sensations through nostalgia, because this is another kidulting activity — it's all-ages-friendly as well — and it's making its Aussie debut in Brisbane from Tuesday, May 28, 2024.

Brisbanites, and anyone keen for a Sunshine State trip to revel in more than the sun's glow, can look forward to wandering around Dopamine Land at Uptown in the River City's Queen Street Mall. Locals know that the site was previously the Myer Centre — and, decades back, was home to a dragon-themed rollercoaster. So, it's a fitting venue to get everyone channeling their inner child, unleashing their imagination and, yes, hitting each other with cushions.

Heading this way direct from London, the experience combines optical illusions, engaging soundscapes and more across its ten themed rooms. The ball pit is self-explanatory, but also takes its cues from Miami in the 80s, complete with a pina colada scent, an electro soundtrack and LED lights that pulse to mirror waves. The pillow-fight space also doesn't need much explaining; however, the decor is inspired by marshmallows and boxes of lollies, Mexican wrestling is also an influence and you can win the pillow-fighting championship.

Fancy seeing stories play out via shadows? There's a room for that featuring a big top-style roof. If you try your hand at the musical tiles — well, your feet, to be more accurate — you'll create a melody as you jump around, with the lights changing as you go as well. And if getting as serene as possible is your aim, head to the Keep Calm Forest, which artificially recreates a woodland via LED trees, mirrors and sounds to match.

There's even a room dedicated to the autonomous sensory meridian response, or ASMR, which goes big on projections and animations by Australian digital artist Cassie Troughton.


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