Handsom's Festive Installation

Overview

It's no secret that small businesses have copped it particularly hard in the past couple of years. So, this holiday season, American Express is encouraging Aussies to shop small to help these local businesses recover from the COVID-19 blow. To do so, it has teamed up with Gill Minervini, the newly appointed Festival Director of the much-loved Sydney event, Vivid Sydney.

In the spirit of the season, Minervini has created spectacularly festive installations in shop windows in the hopes that it'll get people out stomping the pavements for a dose of festive joy — and shopping up a storm at their local bricks and mortar stores while they're at it.

One of the lucky small businesses chosen for these luminous displays is Handsom. The independent clothing brand is known for its timeless pieces — think denim utility dresses and impeccably tailored pants. Head down to the chic flagship boutique on Gertrude Street in Fitzroy from Monday, December 6 to check out the brilliant installation. Each display was conceived to incorporate facets of the brand, owners and local community, so take time to explore it in great detail and see what you can find.

Then, head inside to pick up some summer essentials for your siblings, a face mask for your mum and a snazzy pair of sneakers for your dad. Or, just stock up on some gift cards if you're no good at making decisions.