Melbourne Spring Fashion Week at Emporium

Overview

Although it certainly doesn’t feel like it, spring is just around the corner. So too is Melbourne Spring Fashion Week, and this year they're really pushing the boat out. Alongside the catwalks and usual fashion bonanzas around town, Emporium Melbourne have received the memo that we’re all just big kids in high fashion garb and are creating a multi-storey playground for us. The highlight? A freaking ball pit.

Every level of the CBD's already fancy Emporium will be replete with unique activities and installations. As well as getting your guilt-free shop on (because it’s Fashion Week, duh) you can also dive head-first into a 3m x 3m chic ball pit without feeling like you might accidentally elbow someone’s child in the face with your enthusiasm. And while you’re in there, feel free to have a ANTM moment and pose for the cameras.

And the fun won’t stop there. For hairy gentlemen, you'll find Whiskey + Whiskers on the lower ground level. While the ‘whiskers’ side things doesn’t mean a kitten-petting station, it does mean you can deposit yourself here for a bev and beard trim. Upstairs on the ground floor is where you’ll find the giant neon playground that spits out prizes every hour (yes, you read that correctly).

One floor up, you'll find the beauty station for the ladies with a hair and beauty bar for makeup retouching, coloured contact lens trials and a braiding station (face it — there’s nothing more luxurious than someone gently braiding your hair). All this primping and preening will make sense during the evening when you make your way up one more floor to the party level. Hello, free prosecco on Friday. Hello, garden party and official MSFW photo booth, we'll be here for a while.

And we’re not even done yet. If your weary legs can carry your shopping bags, new hair-do and booze-fuelled body up the stairs, make your way to level three to welcome spring with a snack in the cafe court while being serenaded by local live music.