This Never Happened Presents
Dance Music record label This Never Happened is back for another Melbourne party that won't allow phones.
Overview
Your phone doesn't always need to be glued to your hand, but that's often easier said than done. Your nights out don't need photographic evidence to prove that they occurred, but that's also rarely the case anymore. This Never Happened is rallying against that status quo, however, via the Lane 8's record label's dance parties. The distraction-free This Never Happens Presents gigs first arrived in Australia in 2023 — and in 2025, they're returning for more evenings of shenanigans without phones and cameras.
Pics or it didn't happen? Not here. You won't have a screen in your hand — or face. You won't be swiping, texting or doing anything else with the gadget that we're all addicted to, either. Attendees will have their phones taped upon arrival, because these dance music get-togethers are all about connecting IRL and in the moment.
French house producer Massane and Dublin-based DJ EMBRZ are headlining the two parties, with support from Samantha Loveridge — following in the footsteps of Le Youth, Sultan & Shepard and PARIS in 2023. Whatever their sets bring, you'll just have to rely upon your noggin to remember all of the highlights afterwards.
Megan Burch
This Never Happens Presents' 2025 shindigs will hit 170 Russell in Melbourne on Friday, January 17, complete with Massane and Embrz making their Australian debuts.
When it last made the trip Down Under, This Never Happened held its first shows in this part of the world, after launching in 2016, signing artists who've toured with producer and DJ Lane 8, and initially hosting parties in 2017 and 2019 elsewhere around the globe. Clearly, its Aussie visit was a hit, hence the return tour.
Top image: Megan Burch.
Information
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