Virgin Australia Melbourne Fashion Festival 2014

Overview

The difficulty with VAMFF is always the same — where to begin? With countless runways that are set to dazzle, an exciting cultural program, and some serious networking opportunities for those in the business, there’s something for all who are fashionably inclined.

The Opening Event presented by David Jones, supported by Vogue Australia, is set to be the event for those wanting to be seen, and will feature some of Australia’s strongest talent. If you’re after high fashion you cannot go past the Grand Showcase featuring the stunning work of Camilla, which will also include musical accompaniment from percussion and string members of the MSO.

If innovation is what you’re after, we recommend heading to either the National Graduate Showcase or Independent Runway. Both will feature work from emerging and established designers who are looking to push boundaries and make a name for themselves within Australia’s fashion landscape. If you’re looking to get really ahead of the times, the Future Runway will be featuring work from secondary students, any one of whom could be the next big thing.

If you want a little taste of a few designers in one show, then the Premium Runways are the way to go. Each show is presented by a different magazine that reflects their style and personality. Runway 1 presented by Miss Vogue has some big names walking, including Josh Goot and Maticevski. We’ve also got our eyes on Runway 3 presented by Frankie, which looks like it’s going to be a lot of fun with the likes of Kuwaii and Livia Arena taking centre stage.

For more information including further events and ticketing, see the VAMFF website.