Virgin Australia Melbourne Fashion Festival 2017

Overview

The Virgin Australian Melbourne Fashion Festival returns this March for 19 days of whirlwind of fashion, art and creative endeavours.

So where to start? First there are the runways — this year there will be seven premium shows featuring Australian talent like Romance Was Born, Christopher Esber and Dion Lee, as well as a special dedication to Camilla and Marc, a graduate showcase, several off-site runways and David Jones hosting the largest designer lineup at the Royal Exhibition Building.

Next, there's the art, culture and ideas as VAMFF takes the festival off the catwalk with a film series, workshops, exhibits, live performances, styling sessions and even a fashion hub with a wine garden and sparkling bar. Event highlights include a screening of the best fashion films of the year, a guided tour of the VAMFF arts program and A Good Evening discussing how fashion can empower women.

And, finally, there are the events where you can get your hands dirty: the shopping exclusives. Activations will pop up across this city with Myer's runway and VIP event, a full weekend dedicated to shopping and runways over in South Yarra and Prahran, plus the option to shop the runways instantly from VAMFF's website.

VAMFF runs from Wednesday, March 1 to Sunday, March 19. Tickets are on sale now — you can explore all the festival events and snag tickets here.