Melbourne Fashion Week is nearly upon us and it'll once again kick off with Vogue Fashion's Night Out on Friday, August 31. Since shopping-'til-you-drop can bring on the hanger, high-end shopping centre St Collins Lane is teaming up with sweets fiend Dessert Parlour to give away 500 of its much-loved donuts.
Now, its dubbed these doughnuts "holographic", which they are not. They are pastel and shimmery, but no hologram is involved, sadly — so don't go thinking you'll be eating the doughnut of the future. We're not sure how edible holographs would even work, honestly.
Anyway, these shimmering creations are meant to align with the night's forward-thinking theme of 'innovation and tech' and the ground floor giveaway will go down at 12.30pm and 5pm. They'll inevitably be snatched up, so you'll have to be quick.
Your free doughnuts (one per person) come with store-wide discounts from noon till 7pm that day, including 20 percent-off Coach, Furla, The Kooples, Zadig and Voltaire; 30 percent-off full price items at Rodd and Gunn; and 10 percent-off at Cerrone Jewellers.
The holographic doughnut giveaway will be held at 12.30pm and 5pm in St Collins Lane.