PLAYMAKER
The Playmaker
Let's play
PLAYMAKER
  • It's Wednesday
    What day is it?
  • Now
    What time is it?
  • Anywhere in Melbourne
    Where are you?
  • What do you feel like?
    What do you feel like?
  • And what else?
    And what else?
  • LET'S PLAY
14° & CLOUDY ON WEDNESDAY 21 NOVEMBER IN MELBOURNE
By Lucinda Starr
July 26, 2018
  shares

YEVU Pop-Up

A dose of retail therapy for a really good cause.
By Lucinda Starr
July 26, 2018
  shares

When it comes to fashion, staying ahead of the pack can be a mighty tough feat. But if you're keen to kick monochromic minimalism to the curb, while giving a little back to your global community, we've found just the bold West African label to help you do it.

YEVU, which means 'foreigner' in the local Ewe language, is a socially responsible clothing line bringing the wild traditional wax prints of Ghana to Aussie shores. Linking local African tailors with style-conscious global customers, founder Anna Robertson is creating serious change for Ghanaian seamstresses living on the poverty line. You can read more about the company's social impact here.

After launching its sell-out debut range in October 2013, the company has gone from strength to strength, hosting pop-ups around the country, selling out eye-catching pieces and garnering a cult following along the way. Now, YEVU returns to Melbourne, hosting a pop-up filled with its most popular pieces from the past five years (we actually can't get enough of these prints).

From August 2–12, YEVU's top hitters will be available from the pop-up store, including the famed prawn jumpsuit, the monochromatic wide-led pants and the God Save Me twinset. Its all-new accessory line will be on offer, too, which features a slew of bright bumbags, hats and clutches.

During the ten days, the store will also be filled with plenty of foliage, thanks to Leaf Supply — and, yes, every plant on display in the store will be available to buy. So both you and your house can acquire some fancy new accessories.

YEVU Pop-Up will be open from Monday–Saturday 10am–6pm and Sunday 11am–5pm.

Tap and select Add to Home Screen to access Concrete Playground easily next time. x