You've probably heard a thing or two about POP MART. In recent times, the Chinese toy maker has taken the world by storm with its viral figurines and plush monsters, like the all-conquering Labubu. Now the brand is ready to launch its newest Melbourne location on Bourke Street, with the ribbon being cut on Saturday, July 19. This is no ordinary POP MART store either. Themed entirely around one of the brand's most iconic characters, SKULLPANDA, motifs of this dark and whimsical symbiont will make the destination an even more immersive visit for fans and curious shoppers. This approach to store design is just one way POP MART is changing the retail game in Australia. "Bourke Street is one of Melbourne's most iconic shopping strips and the perfect place for us to grow our community," says POP MART Australia and New Zealand General Manager Yuki Wu. "This store's SKULLPANDA theme sets it apart. We're inviting fans to step inside a world they know and love, discover exclusive products, and be part of something special." Inside, visitors can expect wall-to-wall collectibles, from limited-edition releases to new arrivals that you won't find anywhere else. Plus, launch events are planned across the opening weekend, including a special guest appearance that might send fans into a tizzy. Get down from 10 am to see the ribbon cut and be among the first to explore this striking retail concept.
