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FOOD & DRINK

All Proceeds From This Adorable Limited-Edition Mr Black Coffee Liqueur Will Be Donated to Bushfire Relief

WIRES will receive 100 percent of sale proceeds for this koala-adorned cold brew tipple.
By Sarah Ward
January 18, 2020
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All Proceeds From This Adorable Limited-Edition Mr Black Coffee Liqueur Will Be Donated to Bushfire Relief

WIRES will receive 100 percent of sale proceeds for this koala-adorned cold brew tipple.
By Sarah Ward
January 18, 2020
  shares

As bushfires have ravaged Australia this summer, much of the country's wildlife has been caught in the blaze, with an estimated one billion creatures killed and significant numbers injured. Photographs and footage of fire-affected animals have become a common and heartbreaking sight, with organisations such as the Wildlife Information, Rescue and Education Service (WIRES) working to assist these critters in need — and your next coffee-flavoured boozy beverage can help them.

To raise money for WIRES, homegrown coffee liqueur company Mr Black has released a limited-edition version of its cold-brew tipple. Buy a bottle, and 100 percent of the proceeds will be donated to the wildlife rescue organisation. Each one costs $100, with Mr Black aiming to raise $10,000 for the incredibly worthy cause.

As well as getting 700ml of the brand's very popular alcoholic caffeinated beverage, you'll receive it in an adorable bottle, as made in collaboration with creative studio The Young Jerks. A koala adorns the label, clinging to a branch as part of a stylised and striking — and immensely cute — design.

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Like you, we’ve been left utterly devastated by the horrific bushfires that have strangled Australia for the past three months. Aside from supporting events in New York and London, we wanted to do our bit back here in Australia to support the recovery efforts. Close to our heart is @wireswildliferescue who are working tirelessly to assist animals affected by the bushfire crisis. We have linked up with @youngjerks to produce a Mr Black Bushfire Relief Limited Edition. At $100 each (we’ll cover the shipping), we’re aiming to raise over $10,000 for the kind people at WIRES available exclusively on our website. 100% of the sales of the Mr Black Fire Relief Edition will be donated to Wires. Every dollar and every cent. We are overwhelmed by the outpouring of support from good people all over the world - millions of dollars have been committed to our beloved RFS, Red Cross and countless organisations and charities. For our friends overseas, we are unable to ship bottles out of Australia, but we will post you a Young Jerks x Mr Black card to say “thank you” for your support should you wish to donate. We would like to offer our sincere thanks to The Young Jerks, Peter White and the team at Multi-Colour Labels in Adelaide, as well as @visualstate.co for committing their resources to this project. Finally, our heartfelt thanks goes out to the thousands of you in the RFS and emergency services for your tireless work to protect life, community and the environment from the impact of the fires. You are heroes.

A post shared by Mr Black (@mrblackspirits) on

Orders are open now, with bottles expected to ship in six–eight weeks. And, that shipping cost will be covered by Mr Black, meaning that every dollar you spend on the Bushfire Relief Limited Edition will be donated — and won't need to cover the cost of getting the booze to you.

Mr Black's Bushfire Relief Limited Edition cold brew coffee liqueur is currently available to purchase from the brand's website, with orders expected to be shipped in six–eight weeks.

Published on January 18, 2020 by Sarah Ward

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