Overview
Northside favourite ice creamery Billy Van Creamy is teaming up with Lovehoney for a two-day 'Lover's Scoop' pop-up in Brunswick, pairing libido-spiking ice cream with sex toys.
Across Friday, October 10 and Saturday, October 11, the Sydney Road location will give away 600 free cones daily from 11am–10pm, with the first 50 people through the doors each day also receiving a free sex toy. Two limited-edition flavours have been created for the occasion — lavender and honey, and sumac and strawberry — both dipped in chocolate and served in a double cone designed for sharing.
The activation comes off the back of new research showing more than half of Victorians report experiencing low libido, with married couples the most likely to be affected. Lovehoney sexologist Christine Rafe said the collaboration is about finding connection through small rituals. "Often it's the small, playful rituals that make the difference. It's why we've chosen natural aphrodisiac flavours such as honey, lavender, strawberry and sumac, a fun reminder that even something as simple as sharing an ice cream can help turn things back on," she said.
Whether you're heading out on a date or looking to reconnect, the event is an invitation to mix pleasure with a little intimacy.
Billy van Creamy x Lovehoney 'Lover's Scoop' runs Friday, October 10 and Saturday, October 11, from 11am–10pm at 146 Sydney Road, Brunswick.