Overview
Whether you love spicy food for the taste or the thrill, Betty's Burgers is ready to reveal a limited-time offering that sits at the extreme end of the spectrum. Topped with hot sauce made from Carolina Reapers — one of the world's hottest chillis, estimated to pack 200 times more punch than your average jalapeno — the experience is so extreme, customers must first sign a waiver to bite into The Madman.
But with ego-boosting food challenges no new thing, Betty's Burgers are serving up this range without the bravado. That means your order, all 1.2 million Scoville, can also come with a glass of milk and refreshing cucumbers, so you can quickly extinguish your taste buds if the heat becomes too much.
"The Scoville rating speaks for itself. The waiver speaks for itself. But this isn't about proving you're the toughest person in the room. If you need milk, grab it. If you want to tap out, tap out. It's about bringing your mates and making it fun," says Betty's Burgers Head of Culinary, Jonathan Alston.
Yet this hot new range is balanced by The Hot Shot, which delivers a more manageable heat. Dialling back the insane spice, this stacked burger is a more flavour-forward option that still offers a solid burn. While Betty's rates The Madman at maximum heat, featuring crispy chicken breast layered with fiery gochujang sauce and a Carolina Reaper chilli infusion, The Hot Shot skips the most fiery ingredients for a more pleasant experience, depending on your spice tolerance, of course.
While people have been eating chillis since around 7000BC, extreme food challenges are a more recent invention. But new research shows that over a quarter of people now avoid food experiences designed to make people prove something. With its cooling sides, The Madman is made for fun, not a test of toughness. "Australians still crave bold flavour — they just don't want gatekeeping," says Alston. "People want to opt in, not be dared."
Available at Betty's Burgers locations nationwide from Thursday, March 12–Wednesday, April 22, the Burners' range is made for experiencing with all your pals, spice-lovers or not. Just head along and sign the waiver, and trust that the built-in culinary safety net will offer up some much-needed protection from one of the world's hottest chillis.
The Burners' range is available at Betty's Burgers locations nationwide from Thursday, March 12–Wednesday, April 22. Head to the website for more information.
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