Overview
At this point, it's not really a surprise when Uber announces some strange, attention grabbing promotion. Sometimes they bring you ice cream. Other times, it's puppies. And this Australia Day/Invasion Day/January 26, they're delivering the most important (and oft-forgotten) addition to any barbecue: bags of ice.
Now, there's a heap of things to do for tomorrow's public holiday — we've put together a handy list for Sydneysiders, Melburnians and Brisbanites. You can attend one of the rallies happening around the country, head to a Survival Day festival, take the opportunity to learn up on Australian history or simply go to see an Australian film (Lion just got a heap of Oscar noms), but if you're attending a barbecue, this delivery service might come in handy — especially when you run out of ice and all your mates are already four beers in.
Starting from 11am on January 26, UberEATS users in Sydney, Melbourne, Brisbane, Perth and Adelaide will be able to log onto the app and, by typing 'backyard hero', see all the locations selling bags of ice and order one. If you've never used Uber before, use the code 'backyard hero' for free ice — otherwise it'll cost you $10.
By Tom Clift and Lauren Vadnjal.