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Local Legends: Ashley of Local Folk Talks How Community Support Forged His Kensington Cafe

"We love the village feel of Kensington with its community vibe and felt that the weatherboard charm of our former corner store was the perfect site for a local cafe."
Hudson Brown
December 03, 2024

Overview

Lined with leafy streets, Kensington's quiet village-like atmosphere belies its proximity to Melbourne CBD. Yet this peaceful pocket makes the neighbourhood prime for top-notch cafes rich in community spirit. While there's no shortage to choose from, Local Folk has become a beloved favourite in the area.

Although the constant throng of customers highlights Local Folk's credentials, the cafe recently received the VIC Toby's Estate Local Legends 2024 award. Established by the coffee roaster to give communities the chance to vote on their favourite cafes brewing Toby's Estate beans, Ashley and his wife Belinda are chuffed to claim the title after a decade in business.

With Ashley plying his trade in hospo venues across Melbourne since he was a teenager, this on-the-job education helped ready him for owning his own spot. With his family having roots in Kensington for years, it was the ideal choice to build something that could become a long-standing member of the community.

Serving incredible coffee alongside modern cafe cuisine, a morning flat white or espresso goes down sweet with the brekky gnocchi or a spring salad. To celebrate Local Folk's award, we've chatted with owner Ashley to get to know his cafe better and what the Kensington community means to him.

Tell Us About the Inspiration Behind the Name

'Local Folk' came from the Kensington community's interest in our business from the early days of renovating the premises. We had lots of families, dog walkers, and community members keen to hear what we were up to and planning. The local community showed us kind support and encouragement from the beginning. Given this was our first business, the name seemed to suit the local people and what we hoped to achieve.

How Did You Get Into the Hospitality Industry?

I've worked in the hospitality industry as a chef since age 17, starting as an apprentice in a French restaurant where I developed a love of cooking and hospitality. After working in various restaurants and cafes across Melbourne, I took the plunge in opening my own business in 2014.

What's Your Go-To Coffee Order?

A soy latte brewed with fresh beans (Toby's Estate, of course!) and Bonsoy Milk.

From Your Menu, What's the Perfect Pairing With a Morning Coffee?

Our Kenso brekky roll. It's our most popular menu item for on-the-go customers. Made with egg, bacon, house-made relish, jack cheddar and spinach in a toasted pide – delish!

What Made You Choose to Open in the Area You're in Today?

We had family connections to Kensington, as my father grew up in the area and attended the local primary school across the street from Local Folk. My brother also lived in the area a few years ago, so I know it well. We love the village feel of Kensington with its community vibe and felt that the weatherboard charm of our former corner store was the perfect site for a local cafe.

What Future Plans Do You Have in Store For Your Cafe?

We would like to continue to improve the facilities for our customers. In particular, we are meeting with our local council regarding our outdoor dining area and hope to make the area more comfortable in summer. We might even open on some summer nights.

Where's Your Favourite Local Spot to Grab Dinner and a Drink After Work?

Being a busy family with kids in school, going out for dinner and drinks after work is rare these days. However, when we have time, we try to support other local venues like Hardimans Hotel.

What are Some Other Local Small Businesses You Think People Should Support?

I believe in supporting local businesses, especially the Flemington & Kensington Bowling Club. They have hosted our staff Christmas parties on many occasions and we appreciate how they sponsor local sporting teams.

Why Do You Use Toby's Estate?

We chose Toby's Estate because of their ethical standards when sourcing beans from around the world. It's important to support the origins of the beans for sustainability and longevity. Toby's is a great coffee partner for their passion for quality coffee and support for small business.

What's Your Favourite Toby's Estate Roast?

Brunswick blend is our go-to roast. We love it for its dark chocolate and toffee notes. It's a blend perfect for Melburnians and is unique to the area.

Local Folk is the Toby's Estate Local Legends winner for VIC in 2024. For more information on it or other cafes that serve Toby's Estate, visit the website.

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