Overview
Historically, 'beautiful' is probably not the first word you'd pick to describe your local butcher shop. But then again, Victor Churchill isn't your average meat store.
For Sydneysiders, the name is a familiar one, with the butcher's OG Woollahra site an eastern suburbs staple since opening in 2009. Anthony Bourdain famously once called it 'the most beautiful butcher in the world'.
And now, it's Melbourne's turn, as the Victor Churchill stable expands to include a new southern flagship on Armadale's High Street.
Opened this month in a former bank, the new store will more than 'meat' your expectations of a butcher, boasting a specialty charcuterie counter, wine bar, grocery corner, retail booze offering and lunch counter, along with its premium curation of meat products.
It's an undeniably dapper space, too, all warm timber, green marble floors and chic copper accents, with dry-ageing meat hung theatrically as if in a gallery.
Pete Dillon
The brand is a family affair, founded and run by Anthony Puharich and his fourth-generation butcher father, Victor. And together they've built some serious pedigree, with their wholesale business Vic's Premium Quality Meat a longtime supplier of top Melbourne restaurants including Attica, Flower Drum and Grossi Florentino.
Here at the new Armadale outpost, Victor Churchill is continuing its legacy of serving top-quality protein sourced from leading Aussie producers. As with its sibling, the store also does away with the traditional physical butcher's counter, in an effort to make the shopping experience more inviting and personal.
The aforementioned wine bar is an intimate, 12-seat space at the back of the venue, where you can settle in for a glass of vino, a cocktail and — from next year — dinner. Here, a Josper charcoal-fuelled rotisserie, charcoal oven and basque grill will guide a menu filled with top-notch meat, charcuterie and seafood.
Think, steak tartare, prawn cocktail and lobster pulled fresh from the tank.
Pete Dillon
Meanwhile, your future picnicking endeavours will be well serviced by the bumper charcuterie counter, which is stocked with an ever-evolving selection of house-made patés, terrines and snags, plus savoury goodies whipped up by the house pastry chefs.
While you're there, you can shop a considered retail curation of seasonal produce, pantry staples and wine. And you probably shouldn't leave without grabbing one of the signature lunchtime rolls, loaded with rotisserie chicken or hot roast beef.
Find Victor Churchill's new Melbourne flagship at 953 High Street, Armadale. The store is open 9am–6pm weekdays, 8am–6pm Saturdays and 9am–5pm Sundays, while the bar is open 12–6pm Mondays–Saturday and 12–5pm Sundays.
Images: Pete Dillon, Paul Gosney (interiors)