Overview
Renowned Champagne house Mumm is set to release its glamorous Mumm Grand Cordon bottle across Australia this month. It'll launch this new Champagne with an exclusive VIP event in the Melbourne CBD on April 19 — and we're giving away passes to the whole shebang.
Mumm Grand Cordon takes the house's iconic red sash to the next level, creating the world's first Champagne bottle with no label. Instead, a real red ribbon is sculpted into the glass — a technique created in partnership with avant-garde designer Ross Lovegrove. The bottles will be available exclusively in select bars, restaurants and hotels, with the release following the Mumm Grand Cordon's theatrical launch night.
The exclusive event — which is not open to the public, only VIP guests and lucky Concrete Playground readers — will take place at Melbourne's beloved Garden State Hotel on Flinders Lane and will be a high-energy night of Champagne flutes and cocktails, confetti canons, DJs, dancers and canapés prepared by Garden State Hotel's head chef Ashly Hicks. Guests will also have the chance to learn how to sabrage a Champagne bottle (open the bottle using a sword). The event will take over an underground space of the venue, so expect moody vibes with dim, red lighting and plenty of surprises in store.
Lucky for Concrete Playground readers, we're giving away two VIP packages for you and three friends to attend the event. Competition winners will have access to every bit of the lavish fun and all of that luxurious Champagne.
To enter, see details below.