This Pokemon Go-Style App Lets You Catch Sick Prizes in Melbourne CBD
The new app blends the classic scavenger hunt with augmented reality to give you the chance to win exciting local prizes.
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Overview
Remember Pokémon GO? Of course you do. Well, Melbourne's CBD is about to get a similar-in-vibe digital counterpart in the form of the City Precinct MicroAdventures Scavenger Hunt app — a new way to explore the heart of Melbourne while nabbing some fun prizes along the way.
The concept is simple: roam around the CBD, pop into participating businesses, and get to catching. The more you interact, the bigger your chances of winning. We're talking theatre tickets, passes to premium experiences, and more.
In fact, think of it as a mix between Pokemon GO and Groupon, as businesses across the city will also have specials and offers available through the app, which you can 'catch' and save in your wallet to redeem later.
The app is more than just a prize-grabbing spree, though. It's your ticket to a range of events and experiences scattered across the city, including live music, artist talks, guided photography walks and art workshops. Iconic Melbourne spots like Queen Victoria Market, Little Collins Street and Fed Square will all be playable on the app.
Small businesses across the Melbourne CBD are also hosting a program of events and experiences, dubbed MicroAdventures, in conjunction with the app. Businesses keep being added to the new platform, so keep your eyes out for new additions — and new businesses are encouraged to join in on the fun. Head to the website for the full directory.
Self-guided as well as guided experiences will also be part of the program, allowing people to join tours solo, as a group, or join a group on the day — allowing visitors and long-time residents alike a whole new way to experience Melbourne.
And if you're wondering how or why this is happening, it's all being supported through the Melbourne City Revitalisation Fund — a $200 million partnership of the Victorian Government and the City of Melbourne.
So, if you feel like exploring the city with a modern tech twist and nabbing some freebies along the way, download the City Precinct MicroAdventures Scavenger Hunt app on Apple or Android. Remember, gotta catch 'em all.
