Bistro Morgan Fitzroy
Morgan Hipworth has a second bakery location on Brunswick Street — and it has brought all of the flagship's much-loved classics along with it.
October 24, 2023
Bistro Morgan has officially set foot outside of Prahran. Following its transition from a successful pop-up to a bricks-and-mortar staple, the wildly successful bakery has expanded its reach, setting up a second outpost on Brunswick Street.
The Fitzroy locale has settled into an intimate eatery seating up to 15 customers. Its casual fitout, designed by Studio Esteta, boasts an inviting and relaxed atmosphere with timber furniture, soft lighting and an eye-catching marbled stone bench. This eatery maintains its flagship venue's ethos, keeping takeaway at the core of its operations, hence its compact space.
Swing by the store and you'll be met with familiar favourites, including its handcrafted doughnut range. Indulge in the popular creme brûlée, naughty tella and cookie monster flavours, or opt for the mamma jamma (a classic jam doughnut rolled in sugar) or the hole lotta cinnamon (as generously coated in cinnamon sugar) for timeless, no-fuss classics.
If you prefer Bistro Morgan's cookies, you can take your pick from four decadent flavours: a good-old choc-chip cookie, a gluten-free double chocolate and pecan cookie, a red velvet flavour, or the gold chocolate and cookie butter option. And for those who enjoy surprises, you can also opt for either the cookie or doughnut flavour of the month.
Rounding out the offering of sweet treats is the bakery's lightly-coated scrolls — there's a Nutella scroll, a cinnamon scroll and a Biscoff scroll to choose between.
Struggling to make a decision? Opt for a six-pack instead. Whether it's doughnuts, scrolls or cookies you're after, you can take home half a dozen and indulge in all of the flavours on offer — or simply the ones that catch your eye.
For those with a preference for savoury treats, the toastie range spans five varieties. Crowd favourites include the tomato and pesto-forward melt, plus the sauerkraut and pastrami-filled reuben — or opt for your own creation.
And, you can wash down your selection of Bistro Morgan goods with a milkshake or a fresh brew from the curated variety of coffee on offer.
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