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Hoiana is Kieu Phan's first Aussie venture, but there are already plans to launch two more Vietnamese restaurants in Melbourne and Sydney.
By Andrew Zuccala
December 07, 2023
By Andrew Zuccala
December 07, 2023

Vietnamese chef and restaurateur Kieu Phan has big plans for Australia. She already has eight restaurants scattered about Vietnam but plans to open three new sites in Melbourne and Sydney in the coming years.

The first new venture Hoiana opened on Melbourne's Little Bourke Street in late 2023, bringing refined Vietnamese eats and live music to the Victorian capital's CBD.

During the launch, Kieu Phan steps into the kitchen as Executive Chef, working alongside Head Chef Dylan McCormack (ex-Red Spice Road). The duo has created a menu that plays with classic Vietnamese dishes and French cooking techniques, culminating in something altogether contemporary and fun. And do expect some spice in these dishes. Phan has made sure not to water down the Vietnamese flavours for Aussie palates.

Hoiana Vietnamese restaurant in Melbourne CBD

Design-wise, the 80-seater restaurant features art deco stylings, paying homage to the surrounding buildings on Little Bourke Street and Hardware Lane. There's also room for regular live music performances at Hoiana, breathing even more life into the space. Soft jazz tunes can be heard out on the street, welcoming guests into the space.

Hoiana Vietnamese restaurant in Melbourne CBD

But Hoiana isn't all that Phan is working on. She already has plans to set up a second Melbourne restaurant in 2024. Francis Thuan, winner of this year's Chef of the Year award at the Vietnam Restaurant & Bar Awards, is already on board to run the kitchen at the new site. His restaurant Esta in Vietnam received a Michelin star in Vietnam's first-ever Michelin Guide this year, so big things are expected for this spot.

On top of this, Phan is also working on a new Sydney restaurant. But we are yet to get any extra details on this one.

In the meantime, Hoiana is the first piece to slot into place in Phan's Aussie restaurant puzzle.

Hoiana Vietnamese restaurant in Melbourne CBD

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