To Be Frank Bakery
Here, you can watch the bread and pastries take shape, with this much-loved bakery's new location inviting customers closer to the action.
Overview
To Be Frank's second location within East Brunswick Village, adds to the community's ethical and sustainable options. With its Collingwood location generating a cult following for its "respectus panis" — meaning minimal yeast and an extended fermentation process that's good for your gut — bread and pastry lovers exploring the second outpost can look forward to the same uncompromising quality and communal passion.
Founded by Franco Villalva and Lauren Parsons in 2019, To Be Frank's East Brunswick Village location will maintain its focus on honest bread, pastries and sandwiches, featuring a daily selection that honours traditional baking methods. Of course, that means another store to get your hands on their popular baguette, fruit loaf and focaccia, but you'll also be able to take home To Be Frank's two-kilogram wholemeal sourdough 'miche', available in quarter, half or full-sized portions.
"East Brunswick Village already feels like home. We've been welcomed so warmly by the community, and we can't wait to return that warmth — in the form of good bread, coffee, and connection," said Villalva and Parsons.
Just like Collingwood, To Be Frank's new digs are well-stocked with sweet and savoury pastries, including the debut of its chocolatine: a decadent croissant made with Melbourne-based Cuvèe Chocolate's Amphora 65% dark chocolate. The coconut and dulce de leche bomb pays tribute to Franco's Argentinian heritage, while the savoury sausage croissant features top-notch ingredients from neighbouring butcher, Hagen's Organics.
Sandwich-lovers will have even more reason to visit, as Villalva and Parsons extend their selection at the East Brunswick locale. Drop by year-round for a ham, cheddar and Emmental toastie, catch a hot honey stracciatella open focaccia through periodic bakes, or discover new seasonal creations as they land in the cabinet. While there, order a stellar coffee with beans roasted by Blackburn's Symmetry Coffee Roasters.
As for the new bakery's design, Corso Interior Architecture conceived the space as an open, purpose-built pastry kitchen, where customers get an up-close look at the action. "We've designed East Brunswick Village to be a place for people to enjoy at any time of the day – whether it be for a grab-and-go loaf in the morning for breakfast, a mid-morning coffee and pastry, or a dine-in sandwich or savoury pastry for lunch – the choice is yours," explained Villalva and Parsons.
Images: Supplied.
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