Global Hotel Brand The Hoxton Is Taking Over a Former Matchstick Factory in Cremorne
Slated to open in 2027, the new hotel will have the same look and feel as the group's London, New York and Berlin accommodations.
International hotel brands that ooze that cool industrial aesthetic naturally choose to set up shop in Melbourne before other Australian cities. We just got the first Australian StandardX in Fitzroy, and now The Hoxton has announced it will launch in Melbourne sometime in 2027.
It's still a long while away, but The Hoxton will take up residence within Cremorne's Matchworks Precinct and have the same open-door lobby atmosphere that the group has become well known for. The original hotel in London's Shoreditch has always been a thriving hub for creatives and start-ups, with the lobby regularly packed out with folks working and networking late into the night.
The Hoxton team will endeavour to emulate that in Melbourne by setting up a whole host of drinking and dining destinations, including an all-day diner, cafe, bar and restaurant.
The Hoxton Williamsburg
Beyond that, there'll be a generous 198 rooms spread out over several floors, ranging in size and amenities. There'll also be a special events space called The Apartment, which is centred around a communal pantry.
Setting up in Cremorne also make a lot of sense for the brand, as the warehouse-laden suburb is booming right now, with offices, wine bars and galleries popping up all over the place.
The Founder and Co-CEO of Ennismore Sharan Pasricha shared, "We are delighted to bring The Hoxton to Australia for the first time. As free-spirited as it is sophisticated, Melbourne has been in our sights for a long time for The Hoxton, and Cremorne is a perfect fit for the brand.
"Our guests and brand followers have long been asking for a Hoxton in Australia, and we're thrilled to finally make it happen in a brilliant building steeped in history and started life as a matchstick factory. We look forward to making our guests feel at home while discovering the very best of our new neighbourhood."
The Hoxton Shoreditch
The Hoxton Melbourne is slated to open in 2027, and will be found at 560 Church Street, Cremorne. For more information, you can visit the group's website.
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