Overview
Over the past ten years, Steph Claire Smith and Laura Henshaw's wellness brand KIC has gradually evolved from a digital fitness platform into something broader. What began as a workout app has expanded into a larger wellness universe shaped by movement, mindset, nourishment and daily rituals — and now, for the first time, a physical space. Bookings are now open for KICStudio in Cremorne, the brand's first bricks-and-mortar offering, ahead of its public opening on Saturday, April 18.
The new studio is centred on somatic movement, an approach that places less emphasis on performance and more on internal awareness, connection, and how movement feels in the body. In a wellness landscape still crowded with intensity, optimisation and before-and-after thinking, it marks a notable shift toward something softer and more inward-looking.
"Our ethos at KIC has always been about moving for how you feel, rather than focusing on external appearance or the 'after photo'. This philosophy aligns perfectly with somatic movement, which is designed to help you tune in, connect with the layers of your body, and release built-up emotions. We wanted to create a space that felt like an escape from the outside world, where you could step inside, melt away the stresses of the day and feel truly transformed from the moment you arrive. As wellness continues to evolve, we're incredibly proud of our team for bringing this transformative form of movement to our members," said co-founder Laura Henshaw.
KICStudio will launch with four class types: Energise, a 50-minute HIIT class grounded in somatic movement; Power, a 50-minute strength class blending mat Pilates, resistance, breathwork and meditation; Unwind, a heated slow flow designed to help settle the nervous system; and Breathwork, a guided session focused on emotional release and calm.
The space will also feature infrared heating panels in select Power and Unwind classes, while a post-class community room will give guests somewhere to decompress, connect and linger over a cup of KICStudio tea.
"KICStudio sits alongside our digital platform and growing product range as part of a broader brand architecture that meets our community wherever they are in their wellness journey. Cremorne is the start of a national rollout program for KICStudio, and the business will continue to look at ways of being at the forefront of accessible, connection-based wellness as an extension of its community-based DNA," said KIC CEO Janey Martino.
KICStudio opens on Saturday, April 18 at 93 Cubitt Street, Cremorne. Bookings are live now, with memberships starting from $65 per week and class packs available from $25 per class.
Images: Supplied
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