Overview
Sexual pleasure is as much about wellness and intimacy as it is about kinks and hedonism. It can be liberating, restorative, and exploratory — and doesn't require a partner, performance, or party. But if you're looking to spice things up, sex toys are an easy (and often empowering) place to start.
Whether you're a first-time buyer, a couple wanting to set a new mood, or simply curious to expand your repertoire, Melbourne has no shortage of thoughtfully curated sex stores to enhance the experience. And no — these aren't the dimly lit, tinted-window venues of old. Think inclusive, design-led spaces you can walk into confidently without the urge to go incognito.
High Tide
5 Rankins Ln, Melbourne
High Tide isn't your average sexual emporium. Just near Kirk's Wine Bar, the concept store could easily be mistaken for a premium jewellery brand or highly curated interiors space. Instead, you'll find an approachable, design-led destination devoted to pleasure-forward objects and intimate essentials.
Founded by couple Paige Aubort and Soren Poulsen, former bartenders from Shady Pines Saloon in Sydney, the pair wanted to take away the shame associated with sex retail and promote positivity and curiosity for people of all ages and sexualities. First-timers and those more experienced will find an array of creative and intuitive adult products of all different price points including vibrators, lubricants, sex sheets, even sculptural butt plugs.
Passionfruit
414 Brunswick St, Fitzroy
Feminist, functional, and flirty — Passionfruit is first and foremost for the female gaze. Nestled in the heart of Fitzroy, Melbourne's first female-focused adult store has been empowering sex positivity since 1998.
The destination boutique, conceptualised by internationally renowned interior designers Russell and George, sells everything from German and Scandinavian-made vibrators, size-inclusive lingerie, erotic fiction and games, and even eco-friendly menstrual hygiene products. Passionfruit is also big on education, with newbies, singles and couples able to book a range of workshops, private consultations, such as libido-enhancing classes or even naked portraits.
Lucrezia and De Sade
411 Brunswick St, Fitzroy
For the more sybaritic, Lucrezia and De Sade's the "perverse pleasure" palace for you. For over 30 years, the Brunswick Street store has been offering (and encouraging) all kinds of kinks and fantasies with local makers in mind. Uniquely, most of their BDSM products are designed and manufactured right on premises. Melding fetish with fashion, there are also ethically designed latex catsuits, mesh lingerie, and more. And even with their extensive range, the Lucrezia and De Sade team is more than happy to source or make something extra "special" for you.
Sexy Secrets
541 High Street, Epping
No secret's too big at this northside adult store. Located on High Street in Epping, Sexy Secrets has an assortment of stimulators, sexy sartorial garments, and even cheeky hens and bucks supplies sourced from all over the world. Staff are warm and knowledgeable, and happy to talk through their inclusive stock with singles, couples, throuples and more. And if you prefer shopping from the privacy of your own home, Sexy Secrets has an online store for convenience.
JouJou Luxe
67/15 Cochranes Rd, Moorabbin
JouJou Luxe is the official Australian retailer for one of the world's leading luxury pleasure brands, LELO. Appearing in various industry showcases and local events, JouJou Luxe sells everything from the Swedish brand's award-winning ENIGMA range, to personal massagers, and even 24K Gold toys—if you're after ultimate indulgence. While predominantly online, you can also visit their Moorabbin warehouse for informal consultations or product pick-ups.
Image: Dominic Xavier for High Tide
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