Monocle Does Coffee Now
The magazine-gone-global brand synonymous with cool is now serving designer lattes to savvy Londoners.
Don't be alarmed, but we think super-schmick purveyors of cool Monocle might be staging an artfully curated coup for world domination, with a luxury cafe in the centre of London set to open on Monday.
Considering the powerhouse now boasts this, a 24-hour radio station, a formidable online presence, offline stores in London, New York, Hong Kong and Toronto and even an eatery in a Tokyo department store — all in addition to the global affairs and culture print magazine that started the whole thing in 2007 — we're about ready to lie down and submit to Monocle founder Tyler Brúlé's totalitarian regime, inspired by the pursuit of a thoughtful, well-designed approach of life.
"We wanted to create a relaxed space for a morning coffee meeting, a lengthy weekend lunch with the papers and a glass of prosecco after work too," said Brúlé of his vision in an interview with Qompendium. Ah yes, all those after-work glasses of prosecco we've been having.
The place comes complete with low-hanging industrial lights, enough stark white paint and soothing leafy greenery to rival a sanatorium and embossed napkins that look worth as much as a latte, so who are we to fight it?
Via PSFK
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