Palace Cinemas Is Making Trips to the Cinema More Affordable, Doubling Down on Cheap Tickets Every Week
Rolling out across cinemas nationwide, movie-lovers can soon catch more must-see flicks for a discounted price.
No one's saying streaming isn't convenient, but most of the time, there's no denying movies hit different on the big screen. With plenty of discourse in recent weeks about the future of the humble movie theatre, Palace Cinemas has just revealed a brand-new discount designed to get more people watching flicks not on the couch, but where they were meant to be seen.
As a national-first initiative, Australia's premier independent cinema group has announced the Royal Discount, where movie-lovers can score discounted tickets on Mondays and Tuesdays across every Palace Cinemas location. Launching on Monday, February 2, this cost-saving discount means more chances to catch must-see flicks for a stellar price every week.
"Royal Discount is our way of keeping great cinema accessible while also ensuring our cinemas stay full during off-peak times. It is good for audiences, good for film culture and good for the long-term health of cinemas," says Palace Cinemas CEO Benjamin Zeccola.
Priced at $10 for Palace Movie Club members or $12 for non-members, you'll have more room in your budget for a night at the cinema — or at least more to spend at the candy bar. According to Zeccola, it's not just about lowering ticket prices, but maintaining the cultural importance of cinema. "In an increasingly private and digital world, that shared experience matters more than ever," he says.
That idea was echoed by a host of stars at the recent Golden Globes, with beloved actor Stellan Skarsgård offering up a similar message in his acceptance speech for Best Supporting Actor in Sentimental Value. "In a cinema where the lights go down, and eventually you share the pulse with some other people — that's magic. Cinema should be seen in cinemas."
And with loads of highly anticipated films and Oscar contenders now screening — think Marty Supreme, Hamnet, Blue Moon, It Was Just an Accident, and No Other Choice — trading the remote for the big screen makes perfect sense. "No matter where you are in Australia, you will know that Monday and Tuesday are your Royal Discount days at Palace Cinemas," says Zeccola.
Palace Cinemas' Royal Discount is launching nationwide on Monday, February 2. Head to the website for more information.
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