ALDI Is Launching Its First-Ever Streetwear Collection — and Everything Costs Less Than $20

You can literally wear your love for the discount supermarket on your sleeves (and legs, feet and head) thanks to this 23-item range.
Sarah Ward
Published on April 02, 2024

Already a go-to for budget-friendly groceries, snow gear and whatever other specials that it can rustle up, ALDI is now bringing its discounted prices to your wardrobe. Selling clothes isn't new for the chain, as everyone who regularly trawls its middle aisles will be well-aware; however, for the first time ever, the brand is releasing its own ALDI streetwear collection. And yes, everything comes cheap — under $20 cheap, in fact.

We all know someone that's bought a fridge, bed or TV at ALDI. You might even be that person. Now, everyone can know folks — or be them — that rock an ALDI-branded hoodie, track pants, slides, sneakers, socks or beanie. The list of items on offer in the new collection, which is called ALDImania, also includes sweatshirts, t-shirts, bucket hats and caps. For some pieces, there's also multiple colours available, with grey, navy and white the range's base hues.

In total, there's 23 items made from sustainably sourced or recycled materials, with compact umbrellas and double-walled insulated mugs helping round out the collection. The socks have the lowest price, coming in at $4.99 no matter which of four styles you choose from. And the dearest item is the sneakers, which cost $19.99.

In-between those maximums and minimums, fleecy hoodies will set you back $14.99, slides and beanies $7.99 each, and tees $8.99. From top to bottom — excluding underwear — you could deck yourself out in ALDI gear for less than $50.

You'll only find the ALDImania collection in ALDI stores from Saturday, April 13. Given how popular the chain's usual specials are, expect the range to get snapped up quickly.

"We have been offering our shoppers high-quality, affordable loungewear for years, but this is the first time we've brought our own brand of leisurewear to the middle aisles," said Belinda Grice, ALDI Australia's Buying Director for ALDImania.

ALDI's streetwear range will hit the chain's supermarkets around Australia from Saturday, April 13. Visit the ALDI website for more details.

Published on April 02, 2024 by Sarah Ward
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