Victoria Bitter Has Just Added a Christmas Sweater to Its Retro Clothing and Merch Line

The red, green and white-hued knitted jumper is covered with stubbies and snowflakes, of course.
Sarah Ward and Libby Curran
Published on July 11, 2020

If you've got a hard earned thirst for some spiffy beer merch, the folks at Victoria Bitter have you covered — and that's been the case for a couple of years. Hankering not just for any old branded VB gear for your wardrobe, but for a retro knitted Christmas sweater? Then you'll be pleased to discover that the famed Carlton & United Breweries beer has just added a new woolly piece to its range.

Called the Very Best Christmas Sweater, VB's new jumper looks exactly like you'd want a festive VB piece of apparel to look — and yes, it comes covered with stubbies and snowflakes. Naturally, it makes great use of the brand's red, green and white colour scheme, too. Indeed, the beer's logo has really just been screaming for the Christmas treatment.

If you're eager to celebrate Christmas in July by sinking a few brews, you now have the perfect outfit for it. That said, only 500 will be available to purchase. The first 100 have already sold out after going on sale this week, but 400 more will be up for grabs — for $80 each — sometime in the week commencing July 13. Keep an eye on VB's 'Big Cold gear' website for further details.

Also on offer: the rest of the brand's retro-styled collection, which nods firmly to the brew's lengthy history quenching the thirst of hardworking Aussies. There are crewneck jumpers, t-shirts, hoodies, beanies and caps, all emblazoned with that instantly recognisable logo. Alongside all the clothes, you'll also find VB jigsaw puzzles — plus glasses, water bottles, coolers, speakers, bar mats and even fridges.

Victoria Bitter's 'Big Cold Gear' line is available for purchase online, including its Very Best Christmas Sweater

Top image: Victoria Bitter

Published on July 11, 2020 by Sarah Ward
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