Overview
Ethical shopping is really goddamn hard sometimes. On one hand, you don’t want clothes that have been painstakingly made by someone earning a dollar a day in a sweatshop. On the other hand are a bunch of shopping bags because you've no idea where to even start shopping ethically. Like everything, an ethical mindset happens incrementally and the first step you can take is here — the Good On You ethical shopping assistant app is seeking crowdfunding.
Intended to help you make better consumer choices, the Good On You app amalgamates information on the ethical rating of fashion brands, either by search term or in your local area. The app also measures different production impacts and processes such as child labour, treatment of animals and contribution to climate change. Basically, the app tells you all the real ingredients that went into making your must-have leather jacket, leaving no stone unturned.
At times, it may be a hard pill to swallow if your favourite brands don’t pass the test, but the GOY team don't want you to stop shopping — the app also feature alternative suggestions, based on your style, that do better ethically. And perhaps the feature with the greatest potential to catalyse change is the ability to directly message brands who don’t pass muster (fire up your emoji dictionary for maximum emotional impact).
There are a few ethical shopping assistant apps on the market right now, however this is the first that systematically catalogues Australian fashion and beauty brands — and it’s about time. Ethical shopping needn’t be a time-consuming ordeal and with an app that creates brand transparency it hopefully soon won’t be.
Image: Dollar Photo Club and Good On You.
UPDATE DECEMBER 18, 2015:
Thanks to awesome crowdfunded dollars, Good On You reached their target of $15,000 and the app is now live. You can download it from their website. Go team!