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BrewDog Has Given Its Cans a Makeover to Profile Cute Pooches Currently Up for Adoption

The Scottish brewery is teaming up with Animal Welfare League Queensland to bring its Street Dog initiative to Australia.
By Sarah Ward
October 22, 2020
By Sarah Ward
October 22, 2020

Next time you crack open a can of BrewDog's Punk IPA, you might find yourself motivated to welcome a new four-legged addition into your family. Teaming up with Animal Welfare League Queensland, the Scottish brewery has brought its Street Dog initiative to Australia — profiling adorable dogs that are currently available for adoption across its cans.

If you're the type of person that pats every pooch you see, and takes a daily walk past the local dog park just so you can get a glimpse of those adorable canines and their little faces, then you're also the kind of person who'd love to see pictures of puppers while you're sinking a brew. The photos adorn select Punk IPA packs, which have been badged 'Street Dog'. And yes, if you fall in love with the little fluffball staring back at you from the can, you can give it a home.

By picking up a few Street Dog brews — which are on offer in eight- and 16-packs — you'll also be helping doggos in need another way. BrewDog is also donating all of the profits from sales of the beer to Animal Welfare League Queensland. And, although it's brewed at the company's Australian base in Brisbane, it's only making the beer available via its new online store, so everyone nationwide can stare at these canine cuties over their next cold one.

Street Dog actually started in the UK earlier this year, as inspired by comedian Ricky Gervais. The comedian tweeted about his genuine fondness for Punk IPA, while also noting that businesses in general were better off giving their money to charities than paying for celebrity endorsements — and, taking his words to heart, BrewDog decided to start supporting homeless dogs, a cause that Gervais has been vocal about. Cue BrewDog cans covered with photos of dogs, which, when they launched in Britain, helped all of the pups featured on the tinnies to find homes.

If you're wondering about the timing of bringing the Street Dog initiative to Australia, it's designed to help give the profiled pooches a permanent home before Christmas hits. The 375-millilitre cans will be available to purchase online until sold out.

BrewDog's Street Dog limited-edition version of its Punk IPA beer is available to buy as an eight-pack for $40 and a 16-pack for $70

Published on October 22, 2020 by Sarah Ward


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