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Overview
The racing event of the year is nearly here. To celebrate, Jack Daniel's is bringing the hype (and noise) off-track with a bunch of live music and racing experiences across the city. Here's where to join the party.
Jack's Street Party at Middle Park Hotel
Middle Park Hotel is the destination for catching all of the race week action, no track pass required. From Thursday, March 5, through to Sunday, March 8, Jack Daniel's is bringing four days of racing, food, drinks, and entertainment to Middle Park Hotel.
Located just minutes from the track, you and your friends can soak up the atmosphere (and engine sounds). Watch the races on mega screens and TVs, enjoy the pop-up bar and delicious food menu, and dance to live music and DJs every day.
As a tribute to the McLaren Mastercard Formula 1 Team, Jack Daniel's, one of McLaren's official partners, is taking over the entire venue, with replica uniforms and helmets on display throughout the hotel, along with games, competitions, and prizes. From 5–6pm each day, Jack's Hour will take place, complete with drink specials and exclusive merch giveaways. Jack Daniel's has also collaborated with artist Glen Downey to produce a bespoke McLaren-Jack Daniel's-Melbourne-inspired piece of artwork. One lucky punter will win a driver-signed copy of the artwork by entering the competition during Jack's Hour each day.
The weekend is free to attend and unticketed. Simply show up (first-come, first-served) and enjoy the atmosphere of race week at Middle Park Hotel.
Jack's Bus
Jack's Bus (yes, a literal bus) will be parked at Middle Park Hotel during the day. From 12–3pm each day, attendees will receive a bespoke cocktail on arrival, an expert insight into the history of Jack Daniel's and the McLaren racing team, as well as a tasting of a limited edition Jack Daniel's beverage and exclusive merchandise giveaways. Once the racing action is over, the bus will shuttle punters between Middle Park Hotel and The Espy to keep the party going.
Jack's Karaoke at The Espy
The Espy's Engine Room is set to transform into a high-energy karaoke arena for the long weekend. Step up, grab the mic, and you may end up the lead singer of Jack Daniel's House Band. Practice sessions are taking place on Thursday, March 5 and Friday, March 6. Saturday, March 7, is the qualifying heat to narrow the singers down to the final four.
On Sunday, March 8, the finalists will take to the stage for the Loudest Lap, the ultimate karaoke showdown. The top prize (aside from your 15 minutes of fame) is $5K in cash, with all participants receiving a Jack Daniel's prize pack. Get ready for a weekend of belters and fun at The Espy's Engine Room.
Jack's Garage at The Espy
Ready to party the night away? Jack's Garage in The Espy's Gershwin Room is taking over with an electrifying lineup of Australian artists across four nights. On Thursday, March 5, electronic duo The Presets will set the tone for the exciting weekend. Friday, March 6 sees Slowly Slowly take to the stage with their local indie rock, while Saturday, March 7 brings DJ Anna Lunoe and her infectious house and electronic beats to The Espy.
Finally, on Sunday, March 8, Keli Holiday wraps up Melbourne's race week with a high-energy gig that's sure to get you dancing. All performances are live and free, so RSVP here and arrive early to avoid capacity limits in the Gershwin Room. Even if you miss out on tickets, all gigs will be live-streamed on screens across the venue. This means you can still enjoy the tunes and have a dance at The Espy to some legendary acts.
Jack's Pit Stop at Crown Casino
Throughout race weekend, Crown Melbourne will become Jack's Pit Stop. By heading to The Pub, Sports Bar and Jackpot, you could win a free trip to Las Vegas with the purchase of any Jack Daniel's product, as well as a Jack Daniel's Pit Crew customisable t-shirt.
Make it one of your pit stops across the racing-obsessed week.
McLaren will bring speed to the Albert Park racing track, but Jack Daniel's is making sure Melbourne feels the energy. Between parties and fan hubs, live music and karaoke, there's no better way to enjoy the March weekend.
Image Credit: Supplied