This Is Saucy: Messina Has Teamed Up with Standard Procedure on a Banging New Finger Bun Gelato Lube

The dessert-flavoured lubricant smells like raspberry, coconut and brioche — and it's coming on Valentine's Day.
Sarah Ward
February 07, 2023

With its frosty cabinets filled with decadent flavours, Gelato Messina knows how to get sweet. Among its array varieties all ready for the licking, the chain isn't afraid to get saucy as well. And if you're the kind of ice cream fiend who adores nothing more than scoops piled high on a cone, drizzling down your fingers as they melt, you'll know that Messina might also leave you slippery. That's all before you try its new Standard Procedure collaboration, too: a finger bun gelato lube that's coming on Valentine's Day.

When Messina created its extremely delicious finger bun gelato, it answered an important question: why just eat finger buns or gelato when you can combine the two into a glorious dessert mashup packed with brioche gelato, whipped cream, raspberry puree and coconut icing? Now, the chain has another query: why keep this covetable combo out of the bedroom?

Launching online on Tuesday, February 14 via the Standard Procedure and Messina online stores, then also headed to Sephora's shelves at a yet-to-be-announced date, the limited-edition Standard Procedure x Messina's Finger Bun Gelato Lube does indeed play up all of the flavours that make the latter's finger bun gelato as tasty as it is. So, expect to smell raspberry as part of a coconut and brioche water-based personal lubricant. Expect to be hungry for a banging time and a freshly baked sweet treat as well.

Made on the Sunshine Coast, the lube features aloe vera, Kakadu plum and chamomile extract, is pH-balanced and works as a natural anti-inflammatory. Crucially, it doesn't include any parabens, petrochemicals, palm oil, silicon, hormones, alcohol or glycerin. And, whether you're enjoying it with a partner or solo, it can used with toys. It's also safe with most condoms.

While Messina has already dropped a Valentine's Day dessert which promptly sold out, as its specials always do, it's also scooping up its finger bun gelato across all of its 26 stores to celebrate its new lube. It's a get-in-quick affair, however, because it's only available from February 14 until sold out.

Via UberEats from 7pm on Valentine's Day itself, Messina is also doing $32 packs featuring 500-millilitre finger bun gelato tubs and 125-millilitre bottles of Finger Bun gGelato Lube.

Standard Procedure x Messina's Finger Bun Gelato Lube is available from Tuesday, February 14 via the Standard Procedure and Messina online stores, and will also hit Sephora's shelves at a yet-to-be-announced date.

Published on February 07, 2023 by Sarah Ward
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