The Gold Coast's Palazzo Versace Has Been Reborn as the Imperial Hotel and Is Set for a Refurb

It was back in 2000 that the Gold Coast gained its own Versace-branded hotel, letting cashed-up guests and plenty of celebrities enjoy a five-star stay surrounded by the fashion house's aesthetic. Beyoncé and Jay Z, Paris Hilton and The Rolling Stones have all stayed there. Everyone in Australia has heard of it. But the Palazzo Versace is no more — instead, it's now the Imperial Hotel.

In April, it was announced that Versace wouldn't be renewing its agreement with the hotel, which has been put up for sale multiple times during its existence. Now, since Tuesday, August 1, the site has unveiled a new name, plus plans for a refurbishment.

That star rating remains, as does the venue's exterior and famed antique entryway chandelier, plus its lobby furniture and bespoke tableware. But the Imperial Hotel's 200 rooms will get a makeover as part of the rebrand — still surrounding guests with luxury, of course.

"The Imperial Hotel will retain the essence of Palazzo Versace's grand legacy, and will continue to offer the highest standard of luxury and impeccable service, to ensure an unforgettable stay for our guests", said Imperial Hotel General Manager Richard Clarke.

"With the dawn of the Imperial Hotel, we are committed to exceeding expectations and redefining the boundaries of luxury hospitality. We are thrilled to welcome our first guests, and we extend our heartfelt appreciation for their support."

Also changing: the menus at Imperial Hotel's restaurants. Exactly what signature eatery Vanitas, the seafood-focused Il Barocco and high tea-slinging spot Le Jardin will soon be serving is yet to be revealed.

Obviously, the Pacific Ocean and Gold Coast Broadwater views aren't going anywhere, nor the option to stay in multi-bedroom condominiums including on the rooftop and with private plunge pools.

And yes, as it has been for more than two decades under its past moniker, Imperial Hotel is still firmly a treat yo'self kind of getaway spot.

Find Imperial Hotel at 94 Seaworld Drive, Main Beach on the Gold Coast — and head to the hotel's website for bookings and further details.

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