Peloton Is Rolling Out Its High-End Fitness Equipment and Streamed Classes to Australia
You'll be able to pick up one of its pricey bikes and participate in its instructor-led at-home classes sometime in the second half of 2021.
Maybe you first heard of Peloton when US President Joe Biden assumed office, with his use of the company's technology-enabled equipment giving rise to questions about its potential White House security risks. Perhaps you've seen the mocking ad created by Ryan Reynolds' Aviation American Gin, or the recent Saturday Night Live spoof. Or, you could just really like expensive additions to your home gym setup, or getting guided through your workout routine by an instructor without having to leave the house. Whichever fits, Australians will soon be able to get their hands on the brand's indoor bikes and take part in its streamed classes, with the company announcing plans to launch Down Under.
An exact date hasn't yet been announced, but Peloton will be rolling out its equipment and at-home workouts in Australia some time in the second half of 2021. Presumably, it won't be doing so by using its controversial 2019 TV commercial, which received considerable backlash and gave rise to the aforementioned parodies.
Australians will be able to choose from two Peloton bikes first up, and neither comes cheap. The Peloton Bike will cost $2895, while the Bike+ will set you back $3695. If you're wondering what the difference is, the latter comes with a bigger screen that can rotate 360 degrees, and with a better sound system — because connecting to the Peloton app and streaming its workouts while you're hitting the pedals is all part of the process.
You will need to pay extra to access the company's content, which'll cost $59 per month. On offer: instructor-led classes, motivational tracks and curated playlists, with the latter featuring the likes of Beyoncé and The Beatles. The sessions cover cycling, obviously, as well as running, strength training, high-intensity interval training, yoga, barre, pilates, dance cardio, bootcamp and meditation. Time-wise, they span from five to 60 minutes in length and, in terms of skill, range from beginner to advanced.
The Peloton app does also include material that doesn't require the brand's equipment, if you're eager to give it a try without breaking your budget.
Peloton is also setting up physical showrooms in Sydney and Melbourne, should you want to give its bikes a test run in person.
The brand also makes treadmills, although when they'll be available in Australia hasn't yet been announced. When Peloton heads Down Under, it'll set up shop in its fifth country worldwide, after the US, the UK, Canada and Germany.
Peloton will launch in Australia sometime in 2021, and set up showrooms in Sydney and Melbourne. For further details, keep an eye on the company's website.
Published on March 09, 2021 by Sarah Ward