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This New Podcast Will Put You to Sleep By Reading Through the IKEA Catalogue

It simply lists IKEA product names in an attempt to help you drop off.
By Sarah Ward
April 06, 2019
By Sarah Ward
April 06, 2019

Whether you're suffering from full-blown insomnia or just have trouble winding down after a big day, everyone knows the feeling of lying in bed, praying for sleep but failing to drop off. If counting sheep isn't working — or any number of other snooze-inducing tips, because there are plenty — then perhaps you need to listen to a list of Swedish furniture names.

While a hefty walk around any IKEA store usually helps make anyone sleepy (and the crowds, decisions and meatballs too), the huge retailer thinks that the sounds of its product titles will really do the trick. Enter the IKEA Sleep Podcast. It simply features two company employees rattling off words such as sommaraster (a quilt cover), leirvik (a bed frame) and hidrasund (a spring mattress), plus everything else in the Australian catalogue's current bedroom and storage range.

Two versions are available, so you can choose between hearing Sara Eriksson utter product monikers — and their English descriptions — or opt for her husband Kent Eriksson. Each under 30-minute podcast also offers a brief introductory explanation about the philosophy behind IKEA's furniture names, should you be wondering why a fyresdal (day bed) or pax (wardrobe) have the titles they have.

The podcast's release is timed to coincide with the end of daylight savings in many Australian states, as well as across New Zealand — aka a time when our usual rest patterns are disrupted.

Whether you'll dream about letting loose in an IKEA store, walking around a huge warehouse or kitting out your bedroom with new sheets and curtains — and whether you'll wake up with a burning desire to buy new furniture — well, that's something you'll only discover by listening.

To listen to the IKEA Sleep Podcast, visit the IKEA website.

Published on April 06, 2019 by Sarah Ward
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