NSW Will Soon Be Home to a New Boutique Hotel Inspired by 70s Surf Clubs From One of Ksubi's Founders

When it opens in May 2023, SEA SEA looks set to be much more than your usual coastal hotel in New South Wales. Co-owners George Gorrow (co-founder of Ksubi fashion label and creator of The Slow hotel in Bali) and Cisco Tschurtschenthaler (a model, keen surfer, raw food chef, yoga teacher and founder of Cisco & The Sun Home) will use this new Crescent Head site to host art exhibitions, a fashion line and a homewares collection. And yeah, you can spend a few nights there as well.

In terms of design and functionality, the 25-room hotel will take inspiration from Australia's 70s surf culture. Each room will be filled with bespoke, artisan-produced furniture and crafts paired with bold pieces of artwork. If it's anything like The Slow in Bali, it will be a visually stunning space where patrons can really relax.

The food and drinks offerings will be a big part of the experience, too. The venue is teaming up with Sydney's much-loved P&V Wine & Liquor Merchants and mixologist Antonello Arzedi (who has previously worked at Icebergs Dining Room and Bar) to level up the drinks menu. Food will be looked after by Daniel Medcalf of Cabarita's No 35 Kitchen and Bar and, previously, The Dolphin Hotel and The Slow Kitchen and Bar in Bali.

Guests and visitors can also make their way over to Room 13, where Gorrow's passion for art and design will keep taking centre stage. This 90-square-metre project space will house a rolling series of art exhibitions, changing every six weeks, and also play host to musical performances curated by Wesley Heron, the hotel's Music Director. You can even tune into the venue's in-house radio station from your room — curated by Reverberation.

Wesley Heron, SEA SEA's Music Director.

Also a feature: Gorrow's new fashion label Non-Type, which will be sold at the hotel. That venture sees him team up with another Ksubi co-founder, Gareth Moody — keep an eye out for the label's tailored pants, board shorts, wetsuits and leather blazers.

Cisco Tschurtschenthaler's aforementioned homewares range Cisco & The Sun Home will be sold at the hotel as well, with the owners clearly putting a lot of themselves into this venture.

And, of course, the new boutique hotel will be right by the beach. In fact, SEA SEA will be just 400 metres away from a must-surf Crescent Head point break. So, grab your surfboard (or boogie board) and prepare for an epic seaside vacay down in this laidback town.

SEA SEA will open in Crescent Head, New South Wales on May 1, 2023, and will start taking bookings from the beginning of December. Head to the hotel's website for further information.