Christmas is arriving early at QV Melbourne. Until Tuesday, January 6, QV Square will transform into a festive destination built around a towering 11-metre industrial-inspired Christmas sculpture. The installation features neon lights, oversized baubles and a statement-making design that is guaranteed to become one of the city's most photographed holiday spots. Alongside the sculpture, QV will play host to the Qris Qringle gifting activation; from 4pm each day (Friday, December 12–Sunday, December 21), visitors who spend $100 or more at participating QV retailers can show their receipts, join the QV E-List and select a mystery gift box from the Qringle hub. With 80 prizes to be revealed on QV Melbourne's Instagram, expect plenty of anticipation among shoppers and content creators. Forming the substantial prize pool are a host of QV retailers. That includes sneakers from Hype DC, featuring brands such as Salomon, Puma, adidas, New Balance, and Nike. High-end accessories from Incu, A.P.C., and Anine Bing, Jacquemus bucket hats from Marais, Foot Locker gift cards, beauty tools from Hairhouse, July luggage and family passes to Strike Bowling. A wide range of additional surprise gifts will also be available throughout the activation period. Beyond the giveaways, QV Square will be filled with a festive atmosphere throughout the season. The neon-lit sculpture, the bustling gifting hub and the crowds moving through the vicinity offer a mix of colour, movement and celebratory energy. Together, it's expected to be one of Melbourne's most popular locations for end-of-year social content, especially for those looking to capture the height of the season in the CBD.
