Lego Is Introducing a Set of Sustainable Pieces Made From Plant-Based Plastic
The materials will be sourced from sugarcane, with the toys hitting shelves by the end of this year.
While it's hard to put a number on the huge amount of Lego pieces in the world right now, one thing's for sure — all that plastic is the stuff of environmental nightmares.
But we can all breathe a tiny bit easier, with the Lego Group announcing its latest good-guy move: it has started producing a range of sustainable pieces, made from plant-based plastic.
The company will use a polyethylene sourced from sugarcane to create a new series of botanical Lego pieces, in the shapes of trees, leaves and bushes, to hit shelves as early as this year. They'll look and feel the same (sorry folks, stepping on these will hurt just as much as the regular Lego), but will have a much lighter environmental footprint.
And it seems Lego's got plenty more eco-friendly initiatives up its sleeve, too. "At the Lego Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials," said the group's Vice President for Environmental Responsibility Tim Brooks. "This is a great first step in our ambitious commitment of making all Lego bricks using sustainable materials."
Lego Group has committed to using sustainable materials in all its core products and packaging by 2030.
Published on March 02, 2018 by Libby Curran