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By Jasmine Crittenden
July 09, 2016
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This New App Is the Tinder of Art

Swipe right on the perfect painting.
By Jasmine Crittenden
July 09, 2016
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Since Tinder took the dating world by storm, its interface has been adopted for increasingly weird and wonderful reasons. If it's fluffy company you're after, Twindog lets you swipe right to find pups – and their owners – in your vicinity. If you're looking for a new job, jump on Switchapp and get chatting with hiring managers in seconds. Meanwhile, Tender has worked out that food is often a way more satisfactory remedy for loneliness than a date.

Now the swipe right generation has an app for falling in love with art: wydr. With just a few quick motions and a little bit of disposable income, you can fill your house with paintings. Searches are available according to price categories and, so far, about four hundred artists have signed up. It's also a way for artists to receive community feedback on their work, with users able to submit likes, which are added up to produce a rating of between one and five hearts.

The app is the creation of Swedish duo Matthias Dörner and Timo Hahn, and started as an assignment for their MBAs. But things got more serious after they won Startup Weekend in Zurich.

"Why does it have to be so difficult to be original and to find affordable but still unique art for our homes?" asks the wydr site. "Most people are tired of generic posters from furniture stores and the intimidating way that you are treated in classic galleries with only little money in your pockets. At the same time artists have problems with getting exposure for their work. The question art lovers and artists are confronted with is why does it need to be so hard to find each other? The answer is wydr – the open art-trading platform, and your easy access to the art world."

The app isn't aiming to compete with expensive galleries, but to get more affordable, original art to more people. After all, the average transaction at this point is a (relatively) scant US$430. "Wydr isn't for the art collector, but for the casual art lover,"  Dörner told artnet. "Art galleries are for the 1%, wydr for the 99%."

Published on July 09, 2016 by Jasmine Crittenden

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