Overview
There's nothing I love more than a cool, creative and risqué marketing stunt – it shows the depth, breadth and lengths that an organisation is willing to go to portray their brand in the desired light. Unfortunately as many in NZ may know, budgets compared to say USA or the UK are quite minimal, leading to the need for some very lateral thinking.
Which is why when I saw that Fiveight, exclusive New Zealand distributors of Turtle Beach hardware (who produce headsets for gaming – the really good ones), were sending a regular Kiwi gaming nerd (24 year-old Phil aka StatiC) to a real warzone as part of Turtle Beach: Mission 'Iraq', I got a little excited.
Does this seem like the smartest idea in the world? Perhaps not, but hey, as the marketing man says…
"Gamers play in virtual warzones every day and night, and they want the immersive feeling of combat…" says Fiveight's Ben Ward, "…so we thought we'd take that experience one step further. They want a real experience? Turtle Beach can give it to them."
"We needed to show a tough, discerning market that Turtle Beach gaming headsets don't just make the gaming experience sound real - it feels real. As StatiC is about to find out - it won't get any more real than this."
Ideal – fits the bill nicely, and will no doubt be fascinating to watch unfold. There will be a series of five short videos showing StatiC's progress to the Iraqi border, which you can check out here.
https://youtube.com/watch?v=rPCQN_PMjPM