Overview
Well, this is rather excellent branding. Britpop kings and experts in cheesemaking Blur are selling its own ice cream for their latest album tour. Coinciding with Blur's newest album The Magic Whip, the new edible merch is an attempt to recreate the neon sign on the cover; taking something like Gelato Messina's Jack White flavour next level.
Damon Albarn and the lads teamed up with UK based ice cream company The Licktators, whose previous music-themed flavours include 'John Lemon' and 'Jiggy Pop'. But the company really made its headline-worthy reputation after releasing 'Baby Gaga' for the royal baby — an ice cream flavour made with human breast milk. Yep. Really.
Blur's own escapade into iced confection will, of course, be called 'Magic Whip' after the new album. Attempting to mimic the cover art, the ice cream will be vanilla custard flavour with raspberry sauce.
Unfortunately, 'Magic Whip' will be available exclusive at the legendary foursome's concerts and at a few London co-ops this year. We're not sure whether the ice cream will make it to Australia for their highly anticipated Splendour appearance and stadium tour, but until we're sure we'll be cooking up our own Blur dessert using the recipe hidden within the video for lead album single 'Go Out'.
Via AV Club.