Overview
Ikea have posted an interactive app on YouTube which takes all your personal information from Facebook, should you allow it to, to create a personalised 3D mock-up of your new bedroom kitted out entirely in durable and inexpensive Swedish design. Starting off like an everyday advertisement for Ikea, the video gets taken over by the app which accesses information about your life and tailors it to the smallest details, including photos from your Facebook albums hanging in the picture frames.
As a nice touch they build the walls out of your wall posts, before they paint them over in solid colour and a solemn British voice accounces that the products are the definitive ones which will help you go 'happy to bed.' The app is part of Ikea's UK campaign, but it's open to anybody with a Facebook account, and is designed specifically to reflect the person's personality, lifestyle and interests.
Now, having recently invested in a new bed, bedside table and bookshelf from Ikea, I was particularly intrigued to find out whether it would all match up with the predictive magic of the internet. But, sadly no. They chucked in the bed I decided against, rather than the one I bought, a narrow desk which doesn't account for the amount of junk I frequently have lying around, and they framed pictures which are nearly all of me pulling my 'I am unhappy about being photographed face.' And they forgot a bookshelf, which comprises a full wall of my room at the moment. But my complaining aside, if you always wanted confirmation that your chest of drawers were perfectly aligned to your personality, you now have an easy way to find out.
https://youtube.com/watch?v=hQYe7OMoJNA
[Via PSFK]