Nike Celebrates 25th Anniversary of Just Do It
Nike have come out with their latest campaign "Possibilities" to celebrate 25 years of just doing it.
As part of the 25th anniversary of "Just Do It", which was born in 1988 by advertising executive Dan Wieden, of Wieden+Kennedy, Nike have come out with their latest campaign "Possibilities".
In just over a week, the video has already amassed over 4 million views, not surprisingly featuring global sporting icons such as NBA MVP LeBron James; world number one tennis icon Serena Williams; Gerard Pique of FC Barcelona and Spain; and boxing sensation Andre Ward, mixed with voice over of Bradley Cooper daring regular punters to stretch their imagination of what is possible, and just doing it.
Featuring a soundtrack care of the The Kills 'Future Starts Slow', the digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. A simple hashtag #justdoit puts you into the 18 million strong Nike+ digital ecosystem where you set the possibility bar for others.
Watch the video below, and also see how far Nike have come with a video from their 1988 campaign.
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