Overview
The hunt has begun for adidas Originals as they search for a Kiwi crew to represent New Zealand in their latest global campaign. The adidas All Originals Represent campaign is open to crews throughout New Zealand, from numerous street elements such as skate, graffiti art, music, fashion, bmx and even fixie - to satisfy the ultra-hipsters in us.
A national showdown will decide the supreme winning crew in Auckland on Friday 31 August hosted by Kiwi MC David Dallas, at the adidas All Originals Represent event.
The victorious crew will walk away with $5,000 adidas gear, as well as becoming the face of the adidas All Originals New Zealand advertising campaign. The winning crew will also represent New Zealand on the adidas All Originals Represent global social media platforms.
This local competition is just a piece of the bigger adidas All Originals puzzle, with inspiration percolating from brand ambassadors including music artists Nicki Minaj and Big Sean, 2010-11 NBA MVP Derrick Rose and exuberant fashionista Jeremy Scott.
Participating Auckland stores include Arcade, adidas, Loaded, Qubic and Area 51. For more information click here.
To celebrate the launch of the adidas All Originals Represent campaign, Concrete Playground has one $300 Adi-Cash Voucher to giveaway to one lucky Concrete Playground reader. Simply email auckland@concreteplayground.co.nz with the subject line: ORIGINAL to go in the draw. You must be subscribed to Concrete Playground in order to go in the draw. The winner will be chosen on Thursday, August 23 2012.
* Please note, adidas All Originals Represent event is not open to the public.