Overview
Have you ever felt such a strong connection to your Big Mac that you just want to crawl inside it and wear it? Neither. But now you can do so if you are that way inclined. In Sweden, that is. Because Swedish Mcdonalds are running a "I'm Lovin It 24" campaign, and they've released a line of burger themed threads.
Whilst we haven't seen McDs dabbling in the fashion industry in the past, the idea isn't all that original. If you remember back to 2014, and Jeremy Scott's first line with Moschino, you'll remember the fast food theme that strutted the catwalk. In his debut show last February, we saw models dressed in giant Ms and the iconic red and yellow colour palette, and the line was pretty popular amongst the celebs for a while, with both Katy Perry and Miley being spotted sporting the Big M across their chests.
What we didn't see on the Moschino catwalk, however, were the thermals, raincoats and gumboots that Swedish McDonalds has released, embellished head to toe in little burgers. If you're not so eager to wear your food, maybe you'd like to consider using a Big Mac dog coat to clothe your canine?
Otherwise you could make the phrase 'food coma' come to life with a McDonalds duvet, so you can literally pass out in the middle of a burger each night. The last product takes things a little too far. I can't see Big Mac wallpaper catching on anytime soon. No one needs that much temptation in their lives.
