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Overview
There’s nothing like a little retail therapy to get over the Monday blues, speed up the 3pm drag or just make you rethink your entire life’s wardrobe choices. Yeah, those quarter length tear offs can spend another year gathering moth holes. Don’t worry; they’ll be fashionable one day.
When it comes to online shopping there's nothing worse than getting stitched up with weird sizing, an expensive shipping fee or a bad quality product that all of a sudden you can't return. So, to help a brother out, partnered with LYNX Black, we’ve trawled the inter-webs and hand clicked the top ten online menswear stores that measure up to our standards. So cruise through them at a leisurely pace, find some fresh new threads and enjoy some seamless delivery.
For more features like this - including articles, news and reviews suited for the modern man, head to the LYNX Black Gentleman’s Guide for Wellingtonians and Aucklanders.
10. Commoners
If it's time to retire your collection of gravy-stained white tees, Commoners is the place to splash out on some luxury wardrobe staples. Sticking to their roots of organic colours of black, white and grey, all their garments are made with comfort in mind. Think relaxed fitting, easy to wear and, as a bonus, machine washable.
9. Thanks Store
A standard spot to visit while in the Mount and with more stores dotted around the country, in places like Hastings, which is more foreign to an Aucklander than a correct weather forecast. But when the gas tank can’t take another hammering for a tee pickup, their online store is stocked full of their classic street wear apparel. Thanks Store covers a large range of well-known New Zealand brands, to more boutique internationals including Odd Future, Only NY and Upper Cut Deluxe to name a few. They also boast being as the exclusive New Zealand stockists for a handful of other brands as well.
8. Boardertown
If you're into your board sports, then click your way over to Boardertown (makes sense). It's is the cream-de-la-creme when it comes to New Zealand skate and snow scene. That's right, no one likes to hang out with the I-ripped-my-pants-eight-seasons-ago-but-I'm-too-cheap-to-replace-them friend. Instead, jump on le-webs to Boardertown and find a wide range of brands, spanning from skate shoes, outerwear and skate decks to snowboarding boots and an array of street wear. With an added feel-good of knowing part of every sale goes to sponsoring local skaters, snowboarders and to ensuring more skateparks are built around Aotearoa.
7. Needles & Threads
Ain't no twine and thumbtacks here - Needles & Threads is a premium street wear store, offering a selection of both New Zealand and international high-end and boutique street clothing, highly sought-after accessories and a vast range of limited edition sneakers. Tip of the week: we recommend you sign up as a member to nab some of their sweet member-only deals. Their online shopping experience is seamless (NB: items you buy come with seams), with plenty of shipping options available, including a three-hour courier within Auckland available too. Which is great for those 'I left tonight's date get-up at home and am chained to my desk' days.
6. Good As Gold
Owner Ruben knows the importance of not just an online store but an online community. They incorporate the very best of their in-store atmosphere with a few icings on the cake: that's good ol' Kiwi customer service from down the line in Wellywood (where their flagship store is based), free shipping, a great sock selection, no-fuss returns or exchanges and very attractive phone attendees... so order the wrong size if you know what I'm saying.
5. Loaded
Loaded supplies the New Zealand sneaker community with local and international brands of hard to find, vintage, limited releases, collabs and "Quick Strike" edition footwear and streetwear. The launch of the new YeezyBoost 350 had people lined up all night and fighting (read: paper, scissors, rock) over the last pair. With free delivery and even gift wrapping, why not give yourself the gift of new kicks. Plus there's nothing like a 'secret admirer' with great taste to get your colleagues jealous.
4. Stolen Girlfriends
Recently celebrating their tenth birthday, New Zealand-born Stolen Girlfriends Club has established themselves as a global brand. Taking on the world of fashion with their punk romanticism, party crashers and rock'n'roll inspired garments. With free nationwide shipping, we recommend you jump online and browse the large selection of menswear from their latest collection, Township Rebellion, and past seasons, including their massive range of basic Stolen branded shirts.
3. Sly Guild
Founded by a trio of brothers, Sly Guild takes a laid-back approach to streetwear. Available exclusively online, their iconic long sleeves, windbreakers and caps are made for the New Zealand elements with quality material and printing. Sign up to their newsletter to take advantage of their new season release dates, receive exclusive deals, and their infamous Mystery Boxes.
2. Fallenfront
Not only has Fallenfront founder Steve Crowhurst created a leading online streetwear brand, but he has also given hope to thousands who wish to escape the big smoke and set up an established online business in the place you really want to be. Based in the coastal town of Raglan, Fallenfront bring to you new streetwear and lifestyle clothing from premium brands such as Thing Thing, Sly Guild, Federation, Bellroy, Herschel Supply Co, Huffer, RPM Clothing, Zanerobe, Just Another Fisherman and more. With free NZ overnight delivery, looking good doesn't involve trips to city main streets anymore.
1. Huffer
Truly an iconic New Zealand brand, established back in '97, Huffer has been conceptualised with fashion and function in mind. So when you can't face the early mornings for their famous Free Coffee Fridays, their online store plays hosts to an abundance of high-quality apparel. From toasty-warm feather down Huffer puffer jackets (perfect for those crisp mornings) to their large range of classic cut tees and dress shirts, Huffer is tailor made for New Zealand men's fashion needs.