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Overview
From the neo-classicist style of the Auckland War Memorial Museum to the sophisticated urban design of the Britomart precinct, Auckland is a city of woman and man-made beauty. The oft-encountered challenge is trying to capture it. While we all claim to be professionals, with aden filters and the lot, without having a professional photographer at your disposal it can be hard to really showcase some of Auckland's more subtle elements that make it so special. Well, we do have a professional photographer in the form of the acclaimed Jeremy Toth, and he has kindly accepted the challenge to capture a series of photos using the new Samsung Galaxy S7.
As well as being entirely water and dust resistant (best snorkelling spots coming right up), the device is the first 'dual pixel' smartphone camera, which means it can take crisp, clear photos – even in low light. This presents the perfect opportunity to work with Jeremy on creating a unique editorial series of photos that not only showcases the Samsung Galaxy S7's capabilities in low light, but also allows us to discover and see some of Auckland's best restaurant, bars, food and people, in a completely different light.
Jeremy has always had a keen interest in creating, whether it be making, painting, drawing or design. That initial buzz became a full-blown love affair when he took his first look down the barrel, "when I first dabbled in photography I knew I had found a medium which I could visually express myself."
Since then he's lent his eye to several interesting projects across both still and motion, and with an inclination towards architecture, interiors, personal and commercial projects. The architectural focus has led Jeremy to a thriving collaboration with Nat Cheshire, the delineator behind much of 'new Auckland', as well as create breathtaking cinematic showcases of HOME magazine's annual Home of the Year. "I enjoy capturing these beautiful works of architecture and show them with motion and sound."
When it comes to a new project or client brief, Jeremy finds value by drawing on visual references to evoke a sense of atmosphere; one of his more common sources for inspiration is cinema. "Cinema to me is all about using the world we live in and taking it to a realm of the imagination. I enjoy trying to capture the unseen or unnoticed moments in nature or the every day world we habitat. Whenever I make an effort to be aware of my surroundings and I have a camera in my hand it transports me to a place of joy."
"Sometimes music can evoke a certain mood or a location will offer elements to key off that filter through into the final image. The creative process to me is a very collaborative one so the more input I can get from people involved in a project the stronger the result."
Rather than define his craft as one particular style, Jeremy says he prefers to "try and capture scenes as they are." "I'm always looking for subtle details that help lift them from the ordinary into something visually interesting."
While typically rolling with a well-stocked arsenal of Canon and Sony equipment, Jeremy says that phone photography has made photography so much more accessible. "It encourages people to capture the moments in their lives that mean something to them. They are super simple to use and sharing has become a natural part of the creative process, and a very important part at that. Phones have stripped photography down to its most simplest form and as they say the best camera is the one you have on you."
From here, Jeremy says that architecture continues to be a focus as well as "being attentive to the small things and enjoying the ride." He is currently working on a personal project to "capture the ocean with all its subtle beauty." Of which he is planning to print large and showcase in an upcoming exhibition.
On working with the new Samsung Galaxy S7 he says, "It's exciting as I enjoy playing with the newest tech and Samsung are renowned for pushing what phones and cameras are capable of. I am looking forward to seeing what this model is capable of!"