Japan’s Intelligent Vending Machines Know Your Type
Thinking machines are already among us, watching us, and telling us what to drink.
Intelligent machines that interact with humans have long been a sci-fi staple in books, cartoons and film. Whether the future will hold the doe-eyed Haley Joel Osment of Artificial Intelligence or the all-destroying Terminator is still the stuff of fiction, but the fact is thinking machines are already among us, watching us, and telling us what to drink.
Japanese beverage company JR East Water Business Co. have created the ultimate in customer service with the Acure vending machine. This oversized box can be found on train platforms in Shinagawa and Tokyo. It boasts a 47-inch touch screen and a camera that uses inbuilt technology to detect sensory data, including the age and sex of the individual standing before it. When the hi-tech device is idle it engages in its 'intelligent marketing system' whereby advertisements relevant to the season, weather and time of day are displayed. If it’s a cold winter’s eve you can expect a nice warm cup of cocoa tempting you on its LCD. While it offers demographically targeted drink selections it also collects marketing data, which is stored and then collated by the company.
Launching their first Acure vending machine in August 2010, they already know the most frequent users of the device are men in their 30s and that an inordinate number of juices are bought by them at night.
[Via Hypebeast]
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