New App Cloak Makes Avoiding Your ‘Friends’ Simple

You're in a rush trying to make it to work on time when you see them — that one acquaintance that just does not know when to stop talking. You try to duck into the nearest alleyway, but they've already spotted you. Cloak, a new app for the iPhone that calls itself "the antisocial network", can now help you avoid these situations.

Cloak gathers location information from Instagram and Foursquare and uses this knowledge to create a map of where the user's 'friends' are currently based on places they have recently tagged as their location. It then creates a map that displays the distance between a user and their friends built around where the user is situated. Cloak allows users to flag particular people they are not especially keen to run into on the street, so when that person comes within a pre-determined radius, a notification is sent directly to the user's phone.

Living in self-obsessed time, where friends are constantly sharing their latest haircut on Instagram, mundane thoughts on Twitter and relationship status on Facebook, more and more people are becoming fed up with the barrage of useless updates from friends, co-workers and acquaintances. This feeling of fatigue is met with the rise of the antisocial network.

Instead of creating the next Facebook, app developers are more concerned with creating the complete antithesis to Facebook. Nextt is designed to help users plan in-person meet-ups with their friends, and Rando is a picture sharing site similar to Instagram, but users have no followers and no ability to like photos; instead, they randomly view photos from users all over the world.

No stranger to antisocial networking, former creative director of BuzzFeed Chris Baker is one of the creators of Cloak. He has also developed apps like unbaby.me that replaced pictures of babies in your Facebook newsfeed with pictures of cats, which expanded into Rather, a Google Chrome extension that blocks unwanted Twitter and Facebook content. Hate with Friends, another app Baker created, allows the user to select Facebook friends they hate and will notify the user if the feeling is mutual between any of these "friends".

Currently, the only apps Cloak collects location information from are Foursquare and Instagram, but the creators hope to eventually incorporate Facebook as well.

Via Mashable.